About us

Welcome to Hey Creative Studios, the birthplace of Spiralverse™ and the Spiral Narrative Framework™. We are a multidisciplinary creative house where stories, ideas, and identities evolve into powerful, emotionally resonant works of art. Whether you’re building a brand, writing a film, or imagining an entire universe, you’re in the right place.


Manifesto by Heileny Suárez

Spiral Narrative Manifesto

by Heileny Suárez

For those who feel deeply. For those who know that art is born from within.
Since I was very young, I felt that art wasn’t just something beautiful, it was a lifeline. A way
to breathe. A way to make sense of what I couldn’t explain.


I always believed that cinema should be made with freedom. Not as obedience to a formula,
but as an act of authentic expression. To me, the keyboard is like a paintbrush. And like any
artist, I believe every creator should have the freedom to express themselves through the
technique that best represents them.


From the very beginning, I knew I wasn’t a linear storyteller. Not the Hero’s Journey. Not the
three acts. Not the predictable arcs. What I did was different. Spiraling. Emotional. Symbolic. I
didn’t learn it from a book. I discovered it by writing, living, and listening to my own rhythm.
I am a Venezuelan woman. A mother. A creator. I’ve been living in the UK for seven years now, where I founded Hey Creative Studios from a place of intuition, vision, and unwavering commitment. I didn’t start with big resources but I had something more powerful: The conviction that stories have soul. And that my way of telling them also deserved a place in the world.


I’ve never let myself be limited, not by academia, not by expectations, not by convention.
Not in life, and not in art. Cinema, for me, is a way of seeing the world. And also a way of
transforming it.


After writing over twenty original works, films, series, books, I began to notice a pattern.
An emotional architecture that repeated itself. A language that hadn’t been named yet. That’s
when the Spiral Narrative FrameworkTM was born.


I mapped it. Named its phases. Tested it. Then I structured it and applied it to everything I’ve
created. And not only did it work, it felt alive.


Because storytelling through the Spiral connects you. To the audience. To the actors. To the
team. To the soul of the work. When you tell a story through symbols, emotion, and rhythm,
you gain freedom. You explore without fear. You create without formulas. You feel without
restriction.

The Spiral Narrative FrameworkTM is not just a structure, It’s a language. A way to reach the
human heart. That’s why it works not just in cinema, but in education, coaching, literature, and
even brand storytelling.


From this framework, an entire universe was born:

The SpiralverseTM a multiverse of emotion, memory, and symbolic storytelling.
■ Films: Spells & Dreams, Pacts in the Mist, Love in the Vortex, Veil of Shadows, Mind
Connection, Mental Connection and Nex.
■ Series: NEX: Echo Systems (6 episodes)
■ Children’s Books: The Diamond of Balance, Morris and the Magic Within, The Shining Fish,
Charlie the Adventurous Train, Lila the Enchanted Blossom, Ember and Aqua, The Race of
the Determined Donkey, Felix the Fox and the Power of Friendship, The Magical Bear and the
Rainbow of True Love, The Gnomes’ Change of Heart, Ratticus, The King’s Guard with a
Wandering Hat… and more.

Each one was born from the same thing: A spiral… and a dream.

Today, I say this with pride:


Yes, I created something new. Yes, I did it my way. And yes, I’m ready to share it with
the world.


To everyone who feels different. To those who turn emotion into art. To those who don’t fit in
because they were born to create something new:


This framework is for you. This universe is for us. This manifesto… is my truth.

Epilogue: When I chose to follow my own way of storytelling, not everyone understood. Some doubted me. Others laughed. But I listened to something deeper, and I followed it.

Today, the Spiral Narrative Framework™ is not just a method. It is proof. Proof that I was right

to trust my vision. That what I felt made sense. That my intuition had a structure. That my

voice had a logic. I don’t need to prove anything, but I also know this:

The spiral always brings things back to the center. And with time, everything that felt uncertain… now feels inevitable.


Heileny Suárez Creator of the Spiral Narrative FrameworkTM Founder of Hey Creative Studios
© 2025 Heileny Suárez González. Spiral Narrative FrameworkTM and SpiralverseTM are
original narrative systems and registered trademarks. All rights reserved. For licensing,
collaborations, or media inquiries: hey@heycreativestudios.com


Manifiesto del Spiral Narrative FrameworkTM

por Heileny Suárez

Para quienes sienten profundamente. Para quienes saben que el arte nace desde adentro.
Desde muy joven sentí que el arte no era solo algo bello, era una vía de vida. Una forma de
respirar. Una manera de comprender lo que no podía explicar con palabras.


Siempre creí que el cine debía hacerse con libertad. No como obediencia a una fórmula, sino
como un acto de expresión auténtica. Para mí, el teclado es como un pincel. Y como todo
artista, creo que cada creador debe tener la libertad de expresarse a través de la técnica que
mejor lo represente.


Desde el principio supe que no era una narradora lineal. Ni el viaje del héroe. Ni los tres
actos. Ni los arcos predecibles. Lo mío era otra cosa: espiralado, emocional, simbólico. No lo
aprendí en un libro. Lo descubrí escribiendo, viviendo, y escuchando mi propio ritmo.


Soy una mujer venezolana. Una madre. Una creadora. Llevo siete años viviendo en el Reino
Unido, donde fundé Hey Creative Studios desde un lugar de intuición, visión y compromiso
inquebrantable. No empecé con grandes recursos, pero tenía algo más poderoso: La
convicción de que las historias tienen alma. Y de que mi manera de contarlas también
merecía un lugar en el mundo.


Nunca permití que me limitaran, ni la academia, ni las expectativas, ni las convenciones. Ni
en la vida, ni en el arte. El cine, para mí, es una forma de ver el mundo. Y también una forma
de transformarlo.


Después de escribir más de veinte obras originales, películas, series, libros, empecé a
notar un patrón. Una arquitectura emocional que se repetía. Un lenguaje que aún no tenía
nombre. Así nació el Spiral Narrative FrameworkTM.


Lo mapeé. Le puse nombre a sus fases. Lo probé. Luego lo estructuré y lo apliqué a todo lo
que he creado. Y no solo funcionaba… se sentía vivo.
Porque narrar desde la espiral te conecta. Con el espectador. Con los actores. Con el equipo.
Con el alma de la obra.
Cuando cuentas una historia desde los símbolos, la emoción y el ritmo, ganas libertad.
Exploras sin miedo. Creas sin fórmulas. Sientes sin restricciones.

El Spiral Narrative FrameworkTM no es solo una estructura, es un lenguaje. Una forma de
llegar al corazón humano. Por eso funciona no solo en el cine, sino también en la educación,
el coaching, la literatura y hasta en la narrativa de marca.


De este marco nació todo un universo:

El SpiralverseTM — un multiverso de emoción, memoria y narrativa simbólica.


Películas: Spells & Dreams, Pacts in the Mist, Love in the Vortex, Veil of Shadows, Mind
Connection, Mental Connection, Nex
Series: NEX: Echo Systems (6 episodios)
Libros Infantiles: The Diamond of Balance, Morris and the Magic Within, The Shining Fish,
Charlie the Adventurous Train, Lila the Enchanted Blossom, Ember and Aqua, The Race of
the Determined Donkey, Felix the Fox and the Power of Friendship, The Magical Bear and the
Rainbow of True Love, The Gnomes’ Change of Heart, Ratticus, The King’s Guard with a
Wandering Hat… y más.


Cada uno nació de lo mismo: Una espiral… y un sueño.


Hoy lo digo con orgullo:
Sí, creé algo nuevo. Sí, lo hice a mi manera. Y sí, estoy lista para compartirlo con el mundo.
A quienes sienten distinto. A quienes transforman la emoción en arte. A quienes no encajan
porque nacieron para crear algo nuevo:
Este marco es para ti. Este universo es para nosotrxs. Este manifiesto… es mi verdad.


Epílogo
Cuando decidí seguir mi propia forma de narrar, no todos lo entendieron. Algunxs dudaron.
Otrxs se burlaron. Pero yo escuché algo más profundo… y lo seguí.
Hoy, el Spiral Narrative FrameworkTM no es solo un método. Es una prueba. Una prueba de
que tenía razón al confiar en mi visión. Que lo que sentía tenía sentido. Que mi intuición tenía
una estructura. Que mi voz tenía una lógica.
No necesito demostrar nada. Pero también sé esto:

La espiral siempre trae todo de vuelta al
centro. Y con el tiempo, todo lo que parecía incierto… ahora se siente inevitable

.

Heileny Suárez Creadora del Spiral Narrative FrameworkTM Fundadora de Hey Creative
Studios
© 2025 Heileny Suárez González. Spiral Narrative FrameworkTM y SpiralverseTM son
sistemas narrativos originales y marcas registradas. Todos los derechos reservados. Para
licencias, colaboraciones o prensa: hey@heycreativestudios.com


Meet Heileny Suarez, the founder and Creative Director of Hey Creative Studios.

Meet Heileny Suárez – Founder, Filmmaker, and Creator of Spiralverse™

With over 13 years of professional experience in graphic design, branding, marketing, and photography, Heileny Suárez is the founder and creative force behind Hey Creative Studios, a multidisciplinary agency and independent production house.

She is also the original creator of Spiralverse™, a registered intellectual property and symbolic cinematic universe known for its poetic storytelling, emotional depth, and narrative innovation. Through Spiralverse™, Heileny has developed proprietary systems such as the Spiral Narrative Framework™, Spiral Music Architecture™, and Spiral Poetic Prose™ and more componets, used in books, films, and branded storytelling experiences.

Originally from Venezuela and fluent in both Spanish and English, Heileny has been living in the UK for over seven years. She holds a UK certification in sales and e-commerce for social media and has worked with a wide range of clients, including medical professionals, entrepreneurs, retailers, and creative brands.

In addition to directing projects at Hey Creative Studios, Heileny is an innovative product developer, crafting original children’s books, cinematic scripts, board games, and transmedia IPs. Her unique blend of artistic vision and strategic storytelling is the driving force behind the studio’s mission to deliver design, content, and brand systems with purpose, emotion, and originality.